This Privacy Policy explains how Afterword (operated by Muhan Guo, sole trader, ABN 56 991 331 672, “we”, “us”, “our”) collects, uses, holds, and discloses your personal information. We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Afterword is a brand operated by Muhan Guo, sole trader, ABN 56 991 331 672, based in Sydney, New South Wales, Australia. We hold and post physical letters so they arrive on dates our customers choose (Milestones), offer a free private Journal, and build bespoke Legacy plans by consultation.
Contact us at any time: hello@afterword.world
We collect and use your personal information for the following purposes:
We will not use your information for direct marketing without your consent. We will never sell your personal information to third parties.
Your data is stored using Supabase, hosted in the Asia-Pacific region (Sydney). We implement industry-standard security measures including encryption in transit (TLS), access controls, and authentication to protect your personal information.
Your letters and journal are held in access-controlled storage, encrypted in transit and at rest. Journal entries and photos are private to you and are never read by us.
E-letters are sent automatically through secure, encrypted channels. No one at Afterword opens or reads them, unless you ask us to look at one (for example to help with a delivery problem) or the law requires it.
Printed letters are handled by one authorised, trained member of our team, who prints, folds, seals and posts each letter by hand. They check only that the pages printed cleanly, are trained not to read or discuss the contents, and never share them.
Handwritten originals are kept sealed in secure storage and logged when received and when posted.
No method of transmission over the internet or electronic storage is 100% secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.
We may share your personal information with:
Your recipient receives your letter or e-letter on the date you chose. An e-letter tells them who it is from and includes a way to report it or stop receiving e-letters. We do not contact recipients for any other purpose or add them to any marketing list.
Some of our sub-processors may be located or operate infrastructure outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled in accordance with the Australian Privacy Principles. By using Afterword, you consent to your personal information being processed in accordance with this policy, including where necessary by overseas sub-processors.
We retain your personal information for as long as your account is active or as necessary to fulfil the purposes described in this policy. Specifically:
Under the Privacy Act 1988 (Cth), you have the right to:
To exercise any of these rights, please contact us at hello@afterword.world. We will respond within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
We keep you signed in using your browser’s local storage. We don’t use advertising cookies.
To understand which pages are useful and how people find us, we count page visits ourselves: the page address, the website you came from, any campaign tag in the link (such as utm_source), and a random visit number that is forgotten when you close the tab. We don’t record your IP address or use third-party analytics. Your browser also keeps a note of how you first found us; if you create an account, that note is saved with it so we know which channels work. You can clear it at any time by clearing your browser’s site data.
We do not share data with advertising networks.
Our service is intended for individuals aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at hello@afterword.world.
We may update this Privacy Policy from time to time. We will notify you of material changes by email or by prominent notice on our website. Continued use of our service following notification of changes constitutes your acceptance of the updated policy.
If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact us:
Afterword (operated by Muhan Guo, sole trader)
ABN: 56 991 331 672
Email: hello@afterword.world
Location: Sydney, NSW, Australia
This policy should be read in conjunction with our Terms of Service. If there is any inconsistency between this policy and our Terms of Service, the Terms of Service will prevail to the extent of the inconsistency.